With this is mind, technical clothing manufacturers like Marinepool, who began making deck shoes, sailing clothing and life jackets in 1991 have realised that there is high demand for aprés sail wear and a leisure wear look that is driven by maritime fashion.

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In 2012 Marinepool will introduce a special summer collection called “Stresa – Lago Maggiore” – paying homage to the gorgeous little Italian town, that has a rich history in powerboat racing and pleasure boating.

The Stresa Collection promises fresh summer colours, combined with maritime shades. Marinepool’s spirit, passion for watersports and style are incorporated into the design with elaborate detailing as well as fine, light weight and well balanced materials.

The collection features a wide selection of leisure wear including polos and shorts but also includes accessories, shoes and bags to match.

Marinepool are proud of their technical and design roots:

Every product of Marinepool´s collections regardless of material, purpose or style is designed and produced with relentless attention to detail and to the highest standards. We take pride in the quality of our products which is one of the reasons of the success Marinepool has with maritime lifestyle products.

Excellent design, combined with innovative features, comfort and quality is what characterizes the Stresa – Lago Maggiore collection. We are ready for the 2012 summer!

The MARINEPOOL STRESA COLLECTION 2012 will be available in 42 countries, celebrating the global awareness of the historic contribution of the region to marine sporting history – in particular the glamourous sport of power-boat racing.

Examples from the collection include:

• Chequered shirts Chiara & Ecco – Fashionalble blouse and shirt with elaborate embroideries and Stresa print on collar, 100% cotton.
• Polos Ludy and Lenny – Sportive pique polo for ladies with 5 and for men with 3 buttons, elaborate flag embroideries on sleeves and embroidered patch on cheds, 100% cotton. Colours: women and men in pink, white and navy
• Shirts Josephine and Eric - Elegante and stylish blouse and shirt, Stresa print at collar and inner cuffs, 100% cotton, colour light blue
• Nina Hoody and Bernie Rugger - Trendy, sportive rugger with elaborate embroideries and emblem on chest. Version for women with hood. 100% cotton, colours white/navy striped

Ben Ainlise GBR 3 Collection by Henri Lloyd

Sailing clothing manufacturer Henri Lloyd have launched a new range at the London Boat Show for Ben Ainslie fans. The Ainlie GBR 3 Collection features a cap and hoodie with the Olympic sailing star’s sail number and signature.

The merchandise is fiercely patriotic as London prepares to host the Olympics in 2012. The cap and hoodie feature the union jack and colors of the british flag.

Henri Lloyd says that the Ainslie GBR 3 collection for fans will be available from Easter 2012.

The range comprises casual lifestyle clothing for men, women and children and features Hoodies, Polos, T’s and caps.

In the same week that Ben launched Ben Ainslie Racing (BAR), a new America’s Cup World Series team, the Finn medalist said:

“It’s an honour that Henri Lloyd have again decided to launch a clothes range under my name, it was exciting to work with them on the development of the Ainslie GBR 3 Collection and I’m really pleased how it’s turned out, it looks great! Henri Lloyd has sponsored me since the Atlanta Olympics in 1996, it’s good to know that such an iconic brand is supporting my Olympic campaign and I look forward to working with them for many years to come.”

Henri Lloyd have stepped up their merchandising know-how in recent years through the sponsorship of the Braun F1 team and then the Mercedes Petronas Formula 1 team. The company makes and sells a wide range of branded merchandise including caps and shirts.

Whether the Ben Ainslie GBR 3 cap sells as well as one with Jenson Button or Michael Shumacher’s name on it remains to be seen, but in an Olympic year, when Ainslie has a chance of being one of the greatest Olympians of all time, let alone sailing Olympians, support will be high.

Ben Ainslie Racing (BAR) is yet to announce their clothing partner.

Marinepool is one of the long standing supporters of famous French sailor Kito de Pavant who will wear the German company’s technical clothing during the Transat Jacques Vabre.

Over 30 crews are contesting this biennial, two-handed race that has became one of the biggest offshore yacht races.

On board an IMOCA Open 60 Monohull the Marinepool clothed sailors will launch their assault on an express transatlantic race towards Puerto Limon in Costa Rica.

True to its sporting, human and ecofriendly values, the Transat Jacques Vabre is celebrating its 10th anniversary. When it began in 1993, it was a solo yacht race that headed for Columbia, following the historical route of  the coffee trade.

Kito de Pavant, well-versed in sailing on board a monohull, distinguished himself as a winner of the Solitaire du Figaro 2002 and was close to winning the last Transat Jacques Vabre on board Groupe Bel with a second place.

The German clothing producer Marinepool is pleased to take part in this transatlantic adventure and renew its support to the Groupe Bel sailing project.

Partners since 2010 with a view towards the upcoming Vendée Globe, Marinepool and Kito de Pavant have combined their expertise and knowledge to develop a range of technical clothing resulting in the Pacific Ocean line, setting new standards for offshore racing suits.

The light weight and waterproof clothing, comfortable over a broad range of conditions, has been tested to the extreme in the Barcelona World Race and endless training sessions. It undoubtedly plays a key role in the performance of Kito and his partner in the Transat Jacques Vabre. It also provides the customer with the guarantee of high quality products tested by those who evolve in the demanding environment of offshore racing.

Pacific Ocean Top, Salopette, Dry

Designed for the Vendée Globe

The thoroughly tested Pacific Ocean line comprises a top and salopettes and is at the cutting edge of technology, using only the finest materials available. With waterproof zippers, 3M reflective bands, 3D design and lots of innovative features it has all the bells and whistles you would expect from a line that is purpose built for round the globe racing!

PACIFIC OCEAN TOP

3-layer fabric, extremely waterproof and breathable, fully taped seams, waterproof zipper, highly visible hood in signal colour with volume adjustment, fleece lined hood rolled-up into collar, ocean height fleece lined collar with fitted faceguard for excellent protection, latex neck and wrist seals for extreme weather protection, double cuffs, adjustable neoprene waistband with hookand- loop fastener, fleece lined hand warmer pockets, highly visible 3M reflex patches on shoulders, hood and sleeve cuffs, reinforcement on back and forearms, smart velcro fasteners on cuffs provide more comfort.

PACIFIC OCEAN SALOPETTE

3-layer fabric, extremely waterproof and breathable, fully taped seams, fleece lined stretch shoulder panels for comfort, front zipper with internal gusset for wet weather protection, internal fly eliminates need to undo braces, 2-way front zipper, pocket with additional internal multitool pocket, adjustable stretch braces on waist for a comfortable fit, smart elastic velcro fasteners on ankles provide more comfort, pre-cast cut for unrestricted movement and comfort, 2 cargo chest pockets

Since the beginning of 2011, Marinepool,
 has been “Official Technical and Lifestyle Clothing Supplier“ to the Extreme Sailing Series™.

Marinepool has now launched a dedicated Extreme Sailing Series™ Collection reflecting the action and the adrenaline fuelled close quarter sailing for which the Series is known. The brand new collection is available at the events and now also online!

The brand new Extreme Sailing Series™ Collection comprises sailing gear, jackets, polos, shirts, t-shirts, swimshorts, caps, accessories and even the famous 5th man life jackets identifying the guests and celebrities who are lucky enough to get a ride on an Extreme40 Catamaran during one of the races around the world.

The collection is held in the predominant colours of the Extreme Sailing Series™ black/red/silver/white and the artwork on the items shows an Extreme40 yacht flying a hull with the Extreme Sailing Series™ and X-Logo and a fleet of Extreme40 catamarans in the background.

Marinepool is known for using only the best materials and state of the art production technologies. No stone is left unturned to optimize every product before it reaches the market. 20 years of experience and design excellence, plus the invaluable input of the world class athletes on the Marinepool Racing Team guarantee products at the cutting edge of technology. Uncompromising, highly functional and extremely light weight. Tested and approved by many of the world´s finest sailors.

The new Extreme Sailing Series™ line was produced and designed to just the same standards.

Marinepool has launched an online store exclusively dedicated to the Extreme Sailing Series™ to make the collection available to a broader audience on www.extreme-sailing-series-store.com

The Extreme Sailing Series™ Collection is also available at all European Acts of the Series including Trapani (ITA), Nice (FRA) and Almeria (ESP) and will be sold through the extensive retailing network of Marinepool .

• More Extreme Sailing Series News
• More Sailing Clothing Brand News

Technical sailing clothing brand, Helly Hansen, has announced that it will exclusively feature PrimaLoft Insulation Technology in its entire winter collections, from its outdoor and watersports range through to wintersport and childrens wear. The company recently announced that it would partner with the  Chinese ‘Team Sanya’ sailing team for the 2011/12 Volvo Ocean Race.

PrimaLoft is renowned for product innovation through its cutting edge insulation technology that is revolutionising the outdoor industry. PrimaLoft products offer superior thermal properties with excellent water repellency and are extremely lightweight, soft and compressible.

Helly Hansen will use the full range of PrimaLoft synthetic insulations across its winter product line to create the ultimate in performance, comfort and warmth for the consumer. PrimaLoft Infinity will be used in the brand’s stretch skiwear, with PrimaLoft Sport used in its lightweight, compressible insulator jackets. In addition, Helly Hansen has worked in cooperation with PrimaLoft to develop WarmCore by PrimaLoft which will be used in its lifestyle, kids and junior ranges.

Richard Collier, Helly Hansen’s Vice President of Merchandising, Sourcing and Development says:

“By utilising PrimaLoft across our winter product line we will create lighter, softer and more comfortable garments with superior insulation properties. We look forward to working with PrimaLoft to continue to develop new and innovative clothing solutions.

On working with Team Sanya, Erik Burbank, Vice President Global Marketing at Helly Hansen said:

“Helly Hansen finds it tremendously exciting to work with Team Sanya, the first Chinese team to enter the Volvo Ocean Race. Our goal is to give them the confidence they need to compete in this race – by equipping them with the best technical gear, and a team apparel program that reflects their sense of style and allows supporters and partners to feel like they’re part of the team. We’re particularly excited about bringing more awareness of the sport of sailing to China, where Helly Hansen’s commercial presence is rapidly growing. It’s a sport we’re passionate about, and it’s exciting to share that with the world’s most dynamic market.

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