![\"Yachts,](\"http:\/\/yachtracing.biz\/life\/files\/2011\/11\/Hainan-Rendez-Vous-2012.jpg\" "\\"Hainan")
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A few weeks back, we wondered why<\/a> sailing would turn its back on one of the most lucrative, growing audience sectors in favour of a mass-market product. While events like the America’s Cup<\/a> World Series squabble for a mystical Youtube generation of fans, events like the Superyacht Cup, Panerai Classic Yacht Challenge and Nespresso Cup – seem to be better placed to make the most of a not insubstantial luxury<\/a> sector.<\/p>\n And if you want to get a sense of where the luxury sector is going – check out\u00a0\u00a0Hainan Rendez-Vous – the yacht and jet show from April 5th-8th 2012.<\/p>\n Following the success of two previous editions and only two years after the Beijing government announced its intention to transform Hainan into a global luxury destination, the Hainan Rendez-Vous (HRV), China\u2019s leading superyacht and business jet show, is propelling Hainan to the very center of the international lifestyle scene.<\/p>\n Organizers are confident that the show is becoming a landmark event for China\u2019s affluent and influential decision makers, providing them with a platform for top level communication and collaboration. Over 15,000 visitors attended the event last year, which was heavily covered in both domestic and international media.<\/p>\n HRV founder and CEO Delphine Lignieres said:<\/p>\n \u201cWith Hainan\u2019s growing investment in boating infrastructure, the region\u2019s significance within the industry will only increase. As a platform for bringing together companies and clients interested in the superyacht and megayacht categories, the HRV has no parallel in this part of the world.<\/p><\/blockquote>\n Beyond yachting, HRV is also the largest business jet event in Asia, and with China fast becoming the most dynamic jet market worldwide, organizers are expecting even more jets next year.<\/p>\nNetworking! Not your average Boat Show.<\/h2>\n