Uploaded on 14 November, 2011
Stewart Hosford left banking to work in sailing for Alex Thomson Racing, sponsored by Hugo Boss.
We caught up with Stewart at the Royal Ocean Racing Club (RORC) when the Vendee Globe visited London to promote the sponsorship opportunities for companies backing UK sailors.
Stewart talks about the sponsorship landscape and how sailors can use social media as part of their offer to backers.
Length : 4:06
Tags: Alex thomson Racing, Hugo Boss, IMOCA, Interview, Open 60, RORC, Royal Ocean Racing Club, social media, sponsorship, Stewart Hosford, and UK.
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