A few weeks back, we wondered why sailing would turn its back on one of the most lucrative, growing audience sectors in favour of a mass-market product. While events like the America’s Cup World Series squabble for a mystical Youtube generation of fans, events like the Superyacht Cup, Panerai Classic Yacht Challenge and Nespresso Cup – seem to be better placed to make the most of a not insubstantial luxury sector.
And if you want to get a sense of where the luxury sector is going – check out Hainan Rendez-Vous – the yacht and jet show from April 5th-8th 2012.
Following the success of two previous editions and only two years after the Beijing government announced its intention to transform Hainan into a global luxury destination, the Hainan Rendez-Vous (HRV), China’s leading superyacht and business jet show, is propelling Hainan to the very center of the international lifestyle scene.
Organizers are confident that the show is becoming a landmark event for China’s affluent and influential decision makers, providing them with a platform for top level communication and collaboration. Over 15,000 visitors attended the event last year, which was heavily covered in both domestic and international media.
HRV founder and CEO Delphine Lignieres said:
“With Hainan’s growing investment in boating infrastructure, the region’s significance within the industry will only increase. As a platform for bringing together companies and clients interested in the superyacht and megayacht categories, the HRV has no parallel in this part of the world.
Beyond yachting, HRV is also the largest business jet event in Asia, and with China fast becoming the most dynamic jet market worldwide, organizers are expecting even more jets next year.
Networking! Not your average Boat Show.
HRV is a unique concept that goes beyond the traditional trade fair organized in China. The event is above all a networking platform where high net worth individuals can not only discover the most advanced yachts, jets and supercars, but can also enjoy a true Riviera moment with a wide range of parties, events and exclusive gala dinners thrown by the event sponsors and participants.
The organizers have been overwhelmed by the level of interest they have received from all over the world, and HRV will play an increasingly important role in bringing together decision makers from west and east to exchange ideas on topics such as the future of mobility, innovation and design.
So – looking for yacht racing partners? Here’s an idea for somewhere to be in April.
