New Helly Hansen Range to Showcase PrimaLoft Insulation Technology.

Team Sanya Technical Clothing by Helly Hansen

Technical sailing clothing brand, Helly Hansen, has announced that it will exclusively feature PrimaLoft Insulation Technology in its entire winter collections, from its outdoor and watersports range through to wintersport and childrens wear. The company recently announced that it would partner with the  Chinese ‘Team Sanya’ sailing team for the 2011/12 Volvo Ocean Race.

PrimaLoft is renowned for product innovation through its cutting edge insulation technology that is revolutionising the outdoor industry. PrimaLoft products offer superior thermal properties with excellent water repellency and are extremely lightweight, soft and compressible.

Helly Hansen will use the full range of PrimaLoft synthetic insulations across its winter product line to create the ultimate in performance, comfort and warmth for the consumer. PrimaLoft Infinity will be used in the brand’s stretch skiwear, with PrimaLoft Sport used in its lightweight, compressible insulator jackets. In addition, Helly Hansen has worked in cooperation with PrimaLoft to develop WarmCore by PrimaLoft which will be used in its lifestyle, kids and junior ranges.

Richard Collier, Helly Hansen’s Vice President of Merchandising, Sourcing and Development says:

“By utilising PrimaLoft across our winter product line we will create lighter, softer and more comfortable garments with superior insulation properties. We look forward to working with PrimaLoft to continue to develop new and innovative clothing solutions.

On working with Team Sanya, Erik Burbank, Vice President Global Marketing at Helly Hansen said:

“Helly Hansen finds it tremendously exciting to work with Team Sanya, the first Chinese team to enter the Volvo Ocean Race. Our goal is to give them the confidence they need to compete in this race – by equipping them with the best technical gear, and a team apparel program that reflects their sense of style and allows supporters and partners to feel like they’re part of the team. We’re particularly excited about bringing more awareness of the sport of sailing to China, where Helly Hansen’s commercial presence is rapidly growing. It’s a sport we’re passionate about, and it’s exciting to share that with the world’s most dynamic market.

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