Ecover Renew Support for the Blue Mile.

Sport Environment has announced that Ecover has extended its headline sponsorship of the Ecover Blue Mile for a further two years. The event which was created by triple round the world sailor and ocean advocate, Conrad Humphreys aims to encourage more people to get active in support of our marine environment.

Conrad Humphreys said:

“We are thrilled that Ecover have agreed to extend their generous support of the Ecover Blue Mile and that we are joined today by the Marine Conservation Society as our new official charity partner. We want people to get outside and immerse themselves in our natural world and do more to look after our seas and wildlife.”

The news follows last week’s announcement that Ecover is to incorporate a percentage of reclaimed sea plastic into its packaging and to communicate their message in a bottle via major art and cultural events such as Glastonbury Festival and the Royal Hampton Court Flower Show.

Rudy De Vis, Sales and Marketing Manager, Ecover:

“At Ecover we are passionate about raising awareness of the importance of looking after our seas and are very proud to be continuing our sponsorship of the Ecover Blue Mile. All of our products are made from natural, sustainable plant-based ingredients, ensuring they respect aquatic life and we wholeheartedly support the work the Marine Conservation Society are doing to protect our water environment.”

The Ecover Blue Mile will support the Marine Conservation Society (MCS) as its new official charity partner. Andy Bool, Head of Fundraising for MCS said:

“The Marine Conservation Society are delighted to be the new Official Charity Partner of the Ecover Blue Mile. Being a part of the Blue Mile will help to raise much needed funds to protect our seas, shores and wildlife. We also want to encourage people to volunteer and take part in practical MCS initiatives such as Sea Champions, Beachwatch and Wildlife Sightings. This is a big commitment from Ecover and the Blue Mile team to bring about a better future for our seas and wildlife and we’re excited about involving many hundreds of active people in helping to protect the beautiful sea playground that we all share.”

The partnership with MCS aims to encourage people across the UK to connect with their local beach and waterway by doing a sponsored mile either in or next to water, in return for support from family and friends. The aim is to inspire a new generation of sea champions who enjoy getting active in support of our seas and would like to take on the challenge of paddling, swimming or even zorbing a blue mile for MCS.

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